I want to be Kona Ambassador

Hi Dudes!

My name is Jorge Toledo, from Canary Islands (Spain). I’ve been riding bikes since I was a kid. Now I’m 31. I’ve been 3x Downhill Spanish champion (When I was 15,16 and 17 yrs old). Also I was in the Spanish Downhill team for the worlds of Leogang and the European in Val Di sole in 2003. Then I started my studies of business and did an MBA of Digital Marketing. Later I raced Enduro, 5 years ago, winning a few canarian championships overalls and have been Top Ten overall in the nationals of 2018.

BUT I ended my racing career. I don’t want to race anymore. Now I’m riding bikes just for fun. Have a clothing store and I’m all the day working or riding. I love social media, photos, videos and all that stuff. Really believe that living adventures and telling stories is the thing that fulfills my soul. I’ve been running (seriusly) a youtube channel, which is growing well since a year ago. I also appeared in some cool videos like the last Go Pro scouting film in La Palma for PinkBike with Scotty Laughland and Geoff Gulevich.
Also a car brand calle Cupra asked me to make a video for them in my RRSS.
I love Kona Bikes, my father gave me a Kona Explosif when I was a kid (my first bike). I’ve been racing with a lot of brands in a lot of teams since then (Scott, Cannondale, Santa Cruz, Specialied, Orbea, Lapierre…).
Now that my father passed away a few years ago and not racing anymore, and I’m back to my roots.
I own a Kona Sutra Ltd 2019 and the plan is travel with it and do some adventures, like the TransGranCanaria Bike I made (the only Gravel Bike in the race) and filming all of that.
I also like taking photos of my journeys, making post of it. As an example, below is a link of a trip I made recently with my Gravel Bike. With some cool photos made with good cameras an also a drone. Always companied with a video (working on it right now for this chapter filmed a few days ago)


But I can show you as an example, another photo Journey (This time with motorbikes) with the kind of video adventures I usually do.

As I told you, I love social media and have a few more to share with you. First of all, a good instagram account. Plenty of good photos (made by me or good photographers who colab), and some IGTV videos I make for the platform. My followers are for all around the world, only a small percentage are spanish (3%)

Other project I have is a podcast where I talk about bikes and motorcycles, with more than 110 chapters and around 16.000 listenings in around 50 countries.

My plan for 2020


Well, the plan is travel by bike along the 8 Canary islands and make 8 chapters in my youtube channel, with 8 post in my blog based in photos and storytelling. Also 8 chapters for the podcast.  I’m in partnership for this project with a Canarian Airline called Binter, which will bring me by plane to each island. Every Island is different. A few like Fuerteventura have a few little mountains, is like a dessert. So that islands will be made by my Gravel Bike. There are a few more like La Palma that are just like big volcanos, so I want to go there with my enduro bike (Now I have an Specialized, maybe better with a Kona?;))

So thats it! I have talked with MIGUEL, from Kona Spain. Maybe you can ask him about my work!!

I appreciate you read all this stuff about my plans. Thank you so Much.

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